Thursday, March 10, 2011
Mass Markets!
As the railroads grew, many industries took leaps forward also. Industries began to rely on a new type of marketing structure. This new way of marketing would reach more people which in return would increase products by a lot. Through mass marketing companies were able to advertise there business through magazines and store books. In major cities, things were being made a lot quicker and faster cause of the higher demand on items and goods. The way of transportation through railroads made it possible for people to order things from catalogs and have it shipped to them instead of them having to get them. This mainly appealed to housewife's, and was a good marketing structure for them. While this all was good, some things got bad. Over producing of items and of meats was a common thing during this time. So meat would generally be wasted or sold a fairly low cost. The impact of mass marketing was great, it sought to paint a bigger picture for marketing which in turn it did.
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