Mass Markets!

As the railroads grew, many industries took leaps forward also. Industries began to rely on a new type of marketing structure. This new way of marketing would reach more people which in return would increase products by a lot. Through mass marketing companies were able to advertise there business through magazines and store books. In major cities, things were being made a lot quicker and faster cause of the higher demand on items and goods. The way of transportation through railroads made it possible for people to order things from catalogs and have it shipped to them instead of them having to get them. This mainly appealed to housewife's, and was a good marketing structure for them. While this all was good, some things got bad. Over producing of items and of meats was a common thing during this time. So meat would generally be wasted or sold a fairly low cost. The impact of mass marketing was great, it sought to paint a bigger picture for marketing which in turn it did.

Railway Expansion!

         The industry of the railroads wasn't anything new for the people of the United States during the second industrial revolution. People were already familiar with this way of transportation. This industry was previously successful in its works, but around the 1860's it boomed. 

        Railroads were previously already crossing through the Northwest and Southeast parts of the United States, even around the Great Lakes area. The part where the railroad industry struck gold, was when the United States congress commissioned and aided for a transcontinental railway to be made.  "The Union Pacific laid tracks westward from Omaha, Nebraska. It hired thousands of Irish, German, English, African American, and Native American workers to build its part of the line." 

      Working near Nebraska wasn't much of a hassle because the terrain there was mainly rolling hills and prairies. "Workers for the Central Pacific laid track toward the east, starting in Sacramento, California. These workers—primarily Chinese—labored on tougher terrain. They had to cross deserts and blast through the granite mountains on the California-Nevada border. " Laying down tracks for the Central workers was a bit more difficult mainly for the sense that Native Indians were killing off many of the workers.

Industries Arise!(Pt.2)-Oil Industry

As Industries began to rise in the late 1800's people were on the run to try and find things that weren't discovered yet. During the perioid of time oil started to become a major investemtnt, and the demand for it began to get higher. It became the prominnet fuel in big cities at this time, and it was also used as a lubricant for the machinery that was found in the factoires. Edwin L. Drake was a man hired to go and extract oil from the ground in Pensylvania. After a while of digging he and his team hit a oil pocket. Soon after, people all over the United States began to dig for oil. People were stricking pockets in Texas, and places all over.  That soon started many oil companies, and business began to flourish from it.